Hi! I'm Nico.

I build go-to-market systems for small teams.

When a workflow proves useful, I turn it into a field note: the thinking, prompts, code, and reusable pieces behind the build.

Growth is a never-ending
game of experiments

I run experiments across different go-to-market channels. The ones worth reusing land in the kit.

TikTok organic v2 Webinar promo copy X carousel test Reddit thread seed LP hero copy #4 Quora answer push SEO refresh batch Pricing nudge Email subject A/B Onboarding skip Free trial 7 days Pop-up timing Footer CTA rework Referral v3 TikTok organic v2 Cold email A/B Webinar promo Onboarding skip Pricing nudge Footer CTA TikTok organic Cold email A/B Webinar promo Onboarding skip Pricing nudge LP hero copy

Operator loadout

Plug in the upgrades that unlock the work you wish you had time for.

Nicolaas Spijker

I build systems so the same effort produces more.

Hi, I'm Nico. I work across go-to-market and product marketing, with 7+ years leading growth programs for B2B SaaS, fintech, and AI tool companies.

Most of my work sits between strategy and execution: positioning, launches, content systems, sales assets, and the workflows that keep small teams moving without adding headcount.

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B2B growth & product marketing support across SaaS, AI tools & fintech