41.39° N / 2.16° E OPERATIONAL
About // Operator file
I plug into small teams and multiply what their go-to-market can ship. I work the strategy and positioning, then build the systems that carry it all the way into the output.
I'm in Barcelona, Spain
Thanks to Josh for the inspiration
NL · ES · EN
Three native languages
19
countries worked from
~90%
creative production time cut
Events, BDR work, and stints in Santiago and Hangzhou. At Global Beats I grew revenue 50% and margin from 40% to 70%. The lesson that stuck: nothing matters until someone says yes.
Built the marketing function from scratch. 150+ pages, 9,600+ keywords ranked, 350K+ search impressions, and the PLG comms behind 100K+ signups.
Product marketing for the business arm of a European neobank unicorn. Launched expense management, 10+ accounting integrations, and paid plans. An inbound motion that added 1M+ EUR in SME deposits.
Full-funnel growth systems for fast-moving teams (Rock, Creditstar, Bash, Peers), plus co-founding Qollab, a community for quantum developers. New build shipped every Friday.
When I'm not building systems, I'm usually somewhere with patchy wifi and a better story. A few things that are true about me:
Born in Aruba, a tiny Caribbean island off the coast of Venezuela. Now planted in Barcelona, with a lot of stops in between.
Forty go-to-market capabilities, mapped on the home page. Or skip the map and just tell me what's slowing your team down.
Or follow the builds. One marketing system, fully open, every Friday.